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How Carclean.com achieves 33.5% higher order value with 18 advice flows. Read the story
BerryPath
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Guided selling software for

BerryPath asks shoppers a few smart questions and recommends the products from your own catalog that truly fit. Build it visually, add it with one script and start free.

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Trusted by ecommerce teams
Start for free · 1 advice flow and 2,500 products
Rather click around yourself?

From choice overload
to the right match

Without BerryPath

  • Visitors get lost in the catalog
  • Filters require product knowledge
  • Unsure shoppers compare everything themselves
  • Product questions reach customer support
  • Your product knowledge stays behind the scenes

With BerryPath

  • Focused questions make the range easier to navigate
  • Visitors choose based on their needs
  • Suitable products appear straight away
  • The product finder answers common questions
  • Your expertise helps shoppers choose

Loved by
ecommerce teams.

Reviews from teams running guided selling with BerryPath.

Google Perfectly rated with 5/5
Intuitive and flexible

Really nice guided selling software. It works super intuitively, with plenty of options to customise and style it the way you want. The team thinks along with you and responds quickly. In short: highly recommended!

Remco Duijzers Scolio
A huge upgrade
We recently switched from a competing tool and the difference is huge. The workspace is much easier to use; building advice flows is fast, simple and intuitive. The styling options are extensive, so the tool fits our shop's branding and feels like a natural part of the website. Many visitors do not know what they actually need. The tool helps them find the product that fits and turns hesitation into a clear next step. Communication with the team is easy too: questions are solved quickly and the product keeps improving. Show more Show less

We recently switched from a competing tool and the difference is huge. The workspace is much easier to use; building advice flows is fast, simple and intuitive. The styling options are extensive, so the tool fits our shop's branding and feels like a natural part of the website. Many visitors do not know what they actually need. The tool helps them find the product that fits and turns hesitation into a clear next step. Communication with the team is easy too: questions are solved quickly and the product keeps improving.

Barro De Reus Carclean
More sales, fewer returns

I use this tool in my clients' webshops and it works perfectly. A few simple questions and the visitor lands on the right product, which results in more sales and fewer returns. Quick to install and it integrates seamlessly into the webshop.

Alex Siderius Webaware
In the showroom we naturally ask the right questions, online that was missing. The flow fills that gap. Visitors get instant advice without every conversation landing on our team.
51% click-through to recommended products +33.5% higher order value on advised orders
Barro de Reus from Carclean.com. Barro de Reus Carclean.com

See BerryPath
in action

From the first question to a product that fits. Discover how you build advice flows, make them your own and learn what works for your shoppers.

How shoppers experience the product finder in your webshop. Explore Flow widget

One guided
selling workspace.

Build guided selling flows, connect product data, score matches and measure results from one place.

Visual flow builder

Build questions, routes and answer logic in the visual editor, then publish the finished advice flow as a widget.

Smart matching

Use filters, answer rules and boosts to rank products from the connected dataset.

Product data

Import CSV, XML or JSON feeds, map fields and use catalog values as answers.

Conversion analytics

Track views, starts, completions, drop-offs, product clicks and assisted conversions.

More than a
product quiz

The details that decide whether guided selling keeps paying off after launch.

Fast in your shop

The Flow widget loads in the background without an iframe, works on mobile and desktop and stays separate from your theme, so pages stay quick.

Explore the Flow widget

Fewer wrong purchases

From consumer webshops to B2B catalogs, shoppers choose based on how they will use the product. That helps prevent mis-purchases and the returns that follow.

See examples by industry

AI builds, you decide

The AI assistant drafts questions, answers and matching from your product data. Every change is a proposal you review and apply yourself.

Explore the AI assistant

See the revenue you assist

Track starts, completions and product clicks. Paid plans add orders and revenue from advised shoppers, plus GA4 and GTM events.

Explore analytics

One flow, every language

Translate your advice flows with AI and serve every market in its own language. Included in every paid plan.

How translations work

Learn what shoppers want

Every answer shows what visitors look for and where they hesitate. Data shoppers choose to share, ready for your range and marketing.

Read about zero-party data

Comparing tools? Read our comparison of guided selling software or see how a product finder works in your webshop.

Jelle Siderius, founder of BerryPath

Built by people
who build webshops

I have built Magento and Shopware webshops for more than thirteen years. Shoppers kept leaving because choosing felt hard, so I built BerryPath to ask the questions a good store assistant would.

Jelle Siderius Founder of BerryPath

  • 13+ years building webshops
  • € 0 to start, no credit card
  • € 31.99 per month on paid plans, billed yearly, excl. VAT
Compare plans Read our story

Questions about
guided selling.

The short answers ecommerce teams ask before they start. Need more detail? We're happy to help.

What is guided selling software?
Guided selling software helps online shoppers choose the right product through a short series of questions. Instead of scrolling filters and spec sheets, visitors answer simple questions and BerryPath matches their answers to your product data, then recommends the products that fit best.
Do I need a developer to set it up?
No. You build advice flows in a visual editor, connect your product feed and publish a Flow widget with a single script snippet. Most teams launch their first product finder in an afternoon without writing code.
Which ecommerce platforms does BerryPath work with?
BerryPath runs on any platform that lets you add a script tag, including Shopify, WooCommerce, Shopware, Magento, Lightspeed and PrestaShop, as well as custom stores. You keep your existing shop and add guided selling on top.
How does BerryPath match products to shoppers?
You import your catalog as CSV, XML or JSON, map the fields you want to use, and set rules, filters and boosts. Each answer in the flow trims and ranks the catalog, so the most relevant products surface with a clear, explainable match score.
Will guided selling actually increase conversion?
Guided selling reduces hesitation by helping unsure visitors decide. At Carclean, 51% of shoppers click through to a recommended product and advised orders have a 33.5% higher order value. Scolio sees 48% click-through and a 21% higher order value. The built-in analytics show which questions and answers drive sales.
Can I try BerryPath before paying?
Yes. Try a live product finder demo right away, or start free with 1 advice flow and 2,500 products. No credit card needed. Paid plans start at € 31.99 per month with yearly billing, excl. VAT.

Build your first
flow in minutes.

Start for free Try the demo

Start for free · 1 advice flow and 2,500 products

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